What is the difference between an Asscher and an emerald cut diamond?

Both are step-cut diamonds, but the Asscher is square with deeply cropped corners (almost octagonal), while the emerald is rectangular. The Asscher creates a distinctive windmill light pattern, whereas the emerald produces a hall-of-mirrors effect.

Why is a solitaire the most popular engagement ring style?

The solitaire has endured as the most popular style because its simplicity is universally beautiful. It places all attention on the diamond, complements any wardrobe, and never goes out of fashion. A well-chosen solitaire is as stunning 50 years from now as it is today.

What is the difference between an Asscher and an emerald cut diamond?

Both are step-cut diamonds, but the Asscher is square with deeply cropped corners (almost octagonal), while the emerald is rectangular. The Asscher creates a distinctive windmill light pattern, whereas the emerald produces a hall-of-mirrors effect.

Why is a solitaire the most popular engagement ring style?

The solitaire has endured as the most popular style because its simplicity is universally beautiful. It places all attention on the diamond, complements any wardrobe, and never goes out of fashion. A well-chosen solitaire is as stunning 50 years from now as it is today.

Asscher Cut Solitaire Engagement Rings

6 handcrafted designs · Hatton Garden, London

The Asscher cut is a square step-cut diamond with deeply cropped corners that create an almost octagonal outline. Its concentric square facets draw the eye deep into the stone, producing a mesmerising windmill pattern. Invented in 1902 by the Asscher Brothers, it remains one of the most distinctive and collectible diamond shapes.

The solitaire is the purest expression of an engagement ring — a single diamond held aloft by a minimal setting, letting the stone speak entirely for itself. Solitaire settings have been the most popular engagement ring style for over a century, prized for their timeless simplicity and the way they showcase the diamond without distraction.